✓Heritage
31% pick
Mobile · Conversion
2026
A three-step mobile wizard that replaces the dreaded 30-field enquiry form.
§ The brief
Designed thumb-first for Toronto commuters drafting trips on the TTC. Three taps to a callable lead — and a measurable lift on the operator's most expensive funnel.
01 —
Most travel-quote forms ask 22 fields the first time. We compressed it to three: when, what, who. Anything else can wait for the email Mei sends back.
02 —
Step two is six landmark photos, not a multi-select dropdown. Tap targets are 50% of the screen each — built for thumbs, on a TTC train, in winter mittens.
03 —
The hero on the marketing site is the live wizard, auto-advancing every 4.5 seconds with demo selections. Operators see exactly what their travellers will see, no video, no clicks.
04 —
The wizard ships as a single iframe-or-script tag. Operators drop it into their own marketing site without a CMS migration. Three of the four Toronto operators we've spoken to had it live within a week.
§ Measured outcome (12-month, post-launch)
+312%
Quote-form completion
47 s
Median time-to-quote
0
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