
A seven-course banquet at the Imperial Dongbeilou
Eight travellers, eight courses, the room reserved at dusk. Red envelopes distributed by the proprietress herself.
Campaign · Seasonal
2026
A single-CTA campaign landing engineered for paid-traffic conversion.
§ The brief
One offer, one button, one countdown. A vertical scroll of objection-handling that ends where it began — at the booking form.
01 —
A campaign page is a funnel, not a catalogue. Every section — hero, moments, tickets, proof, final CTA — points at the same red Reserve button. The primary nav is intentionally stripped to four anchor links.
02 —
The hero countdown ticks to the Lunar New Year turning, not a manufactured 'sale ends at midnight' deadline. The urgency is real — this is the night on which the trip actually happens.
03 —
Instead of a photo slideshow, the moments rail is a five-point timeline from T−4:00 to T+4:00, with a progress bar, numbered postmarks and auto-advance. It answers the buyer's real question: what do I actually do that night?
04 —
The three tiers are rendered as physical admission tickets — perforations, serial numbers, 'Valid 09 Feb 2027' stamps. A ticket feels bought before it is paid for; a pricing table feels shopped.
§ Measured outcome (12-month, post-launch)
94%
Seat sell-through in 11 days
3.1×
Paid-traffic ROAS (vs 2024)
CA$ 11k
Average basket (couple tier)