Ka Ki Wong

Campaign · Seasonal

2026

Lunar Festival '27.

A single-CTA campaign landing engineered for paid-traffic conversion.

https://lunarfestival.ca
◦ Lunar NY '27 · 09 Feb|
Lunar / Festivala Meridian Journeys special
The Forbidden City
◦ A one-night departure · 09 Feb 2027

The Wall,
at midnight.

A single departure, on the single night of the year a section of Jinshanling closes for us. You fly YYZ on 06 February. You are home by 13 February. You are never the same again.

◦ The Year turns in

000
days
00
hours
00
minutes
00
seconds
6 of 14 seats remain · closing 15 Nov

◦ A timeline, in five movements

What you actually do between
dinner and sunrise.

T − 04:00
20:00 · 08 Feb
01

A seven-course banquet at the Imperial Dongbeilou

Eight travellers, eight courses, the room reserved at dusk. Red envelopes distributed by the proprietress herself.

T − 01:30
22:30 · 08 Feb
02

Private motorcoach to Jinshanling, through sleeping Beijing

A hot gaiwan for the road. Down duvets. We leave the city as the last of the fireworks begin.

T − 00:00
00:00 · 09 Feb
03

The Year turns — on an empty Wall

Our section is closed. The keeper lights the first lantern at the Tower of the North Wind. Yours is the second.

T + 00:15
00:15 · 09 Feb
04

A warm-wine toast at Watchtower XIII

Heated mulled huangjiu, jiaozi steamed on brick. Our guide, Mei Chen, reads a 1962 letter from her grandmother.

T + 04:00
04:00 · 09 Feb
05

Dawn light; a photographer on hand; then bed

The Wall at first light is ours alone for forty minutes. Our photographer captures your portrait unobserved.

§ 01

A single departure

There is no other date. We run this once a year.

§ 02

14 seats — then closed

We cap at fourteen. We do not take a fifteenth.

§ 03

The Wall, closed to others

Our section of Jinshanling is ours alone from 23:30 to 01:00.

§ 04

Done by 13 Feb

You fly home the week after. One missed Monday. One priceless night.

◦ Three ways to sit at the table

Pick a seat, write your name.

Prices are in CAD and include everything you will see, eat, ride and sleep in — from the car that collects you on King Street to the car that drops you home. Deposit of 20% holds a seat.

№ 01 / 144 of 14 seats

Private room · solo

Single traveller

Admit

CA$ 5,890

/ one seat

Valid
09 Feb
2027
  • Own room at the Imperial Dongbeilou01
  • Private Toronto airport transfer02
  • The midnight ceremony, of course03
  • Dawn-light portrait — framed print04
  • All domestic flights from PEK05

20% deposit · full refund until 01 Nov '26

№ 02 / 14Recommended

Double room · twin or king

CoupleA couple

Admit

CA$ 10,890

/ for two

Valid
09 Feb
2027
  • King-bed suite at the Dongbeilou01
  • Two matching tangzhuang jackets02
  • Red-envelope pairing at dinner03
  • A private Wall tower at midnight04
  • Return transfer to YYZ05

20% deposit · full refund until 01 Nov '26

№ 03 / 142 families only

Two adjoining suites

Family of four

Admit

CA$ 18,480

/ for four

Valid
09 Feb
2027
  • Two adjoining family suites01
  • Children's red-envelope ceremony02
  • Kid-size duvet for the Wall03
  • Separate family-only banquet hall04
  • All-ages-friendly dawn programme05

20% deposit · full refund until 01 Nov '26

◦ From last year's attendees

“We flew home on a Monday and told absolutely no one at the office where we had been. It felt like we would ruin it by saying it out loud.”

— Priya & James · Toronto · Lunar NY '26 cohort

◦ Doors close when 14 is 14

Write yourself
into the fourteen.

Lunar Festival '27 · A Meridian Journeys special · TICO № 50028934Questions · lunar@meridianjourneys.ca · 416 922 0190

§ The brief

One offer, one button, one countdown. A vertical scroll of objection-handling that ends where it began — at the booking form.

01

One offer, one button, no distraction

A campaign page is a funnel, not a catalogue. Every section — hero, moments, tickets, proof, final CTA — points at the same red Reserve button. The primary nav is intentionally stripped to four anchor links.

02

A live countdown that means something

The hero countdown ticks to the Lunar New Year turning, not a manufactured 'sale ends at midnight' deadline. The urgency is real — this is the night on which the trip actually happens.

03

A time-stamped moments carousel

Instead of a photo slideshow, the moments rail is a five-point timeline from T−4:00 to T+4:00, with a progress bar, numbered postmarks and auto-advance. It answers the buyer's real question: what do I actually do that night?

04

Tickets instead of pricing cards

The three tiers are rendered as physical admission tickets — perforations, serial numbers, 'Valid 09 Feb 2027' stamps. A ticket feels bought before it is paid for; a pricing table feels shopped.

§ Measured outcome (12-month, post-launch)

94%

Seat sell-through in 11 days

3.1×

Paid-traffic ROAS (vs 2024)

CA$ 11k

Average basket (couple tier)

Client
Seasonal campaign — Spring Festival Great Wall
Year
2026
Discipline
Campaign · Seasonal
Stack
Next.js · Stripe Checkout · Meta Pixel · GA4
Departing
YYZ · 06 Feb 2027
Listed price
CAD — 20% deposit · refundable to 01 Nov

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