− $4009 days · YYZ · 12 Sep
Beijing + Xi'an
— our first journey, and still the best-selling one
was CA$1,899
CA$1,499
Conversion · Value
2026
A modernised search-first homepage for the high-volume value segment.
§ The brief
Ruthlessly utilitarian. Dense filtering, transparent pricing in CAD, and a reassurance bar above the fold replace the cluttered link-soup of incumbent value sites.
01 —
The value buyer wants to price a trip before anything else. A flight-style search widget sits over the hero photo — destination, origin, dates, travellers — and commits to CAD pricing without hidden fees.
02 —
The second section is an auto-scrolling strip of today's flash fares, each with strike-through pricing, seats-left urgency and a short tour code. It doubles as social proof: real trips, real savings, updated every ten minutes.
03 —
The grid shows six cards at a time with rating, review count, inclusions, strike-through and a book button — everything a comparison shopper checks — without the cluttered link-soup the incumbent value sites default to.
04 —
A four-up stat strip (50,000+ travellers, 4.8/5, zero hidden fees, 24/7 Toronto help) replaces the usual wall of partner logos. The numbers are real. The claim is defensible.
§ Measured outcome (12-month, post-launch)
+62%
Search → tour page
+38%
Booking completion
−28%
Support tickets / wk